198. Master Three Pitches feat. Liz Giorgi, Co-Founder & CEO of Soona

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To grow your skill in fundraising, master these three pitches: elevator pitch, the hero story, and your fit in greater market.

About Soona
soona is a self-serve content creation platform and home of the virtual shoot. create high-quality photo and video content from anywhere.

About AVL Growth Partners
AVL Growth Partners, founded in 2009, is the leading fractional Finance and Accounting firm supporting organizations in pivoting from growth to scale. AVL brings an experienced team of CFOs, Controllers, and Accountants to your organization, delivering transparent, strategic actions for short and long-term success. Transform your financial approach affordably with AVL, supporting companies coast to coast - get to know AVL Growth Partners at avlgrowth.com. (Sponsored)

About SpringTime Ventures
SpringTime Ventures seeds high-growth startups in healthcare, fintech & insurtech, and logistics & supply chain. We look for founders with domain expertise, forging a path with a truly transformative technology. We only invest in software-based businesses in the USA. We bring a people-focused approach, work quickly, and reach conviction independently. Our initial check size is $600k. You can learn more about us and our approach.

Transcript

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The first thing I'd do if I was learning to grow my skills at fundraising is I would become really excellent at pitching my business in three ways.

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The first is the elevator pitch.

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What's the sub one minute version of your business?

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The second is, what's the story of your business?

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How did you identify this opportunity?

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What was the opportunity?

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Who is going to be benefited by this opportunity and why are you the right person to solve it?

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Really the hero story of this problem and why you're going to go solve that problem.

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And then the third is to talk about how your business fits into the greater market picture of what's going on in our economic universe.

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Especially in your early stage, one of the things that I think a lot of businesses miss is they go: I've got this idea for a business.

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I've got a problem I'm going to solve.

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And then they completely miss the market context that sort of provides the reason for your business to exist.

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I have often described it this way.

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If you're like a professional surfer I mean, the best in the world at surfing, you are so awesome at jumping on the board and riding the wave, but if your business doesn't have any waves to ride, if you as a surfer, don't have any waves to ride, there is no way for anyone to see that you're a great surfer.

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You can be awesome at a business, but if there isn't a market dynamic that gives you that wave to ride, there's no business.

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You've got to have not just the business idea in your pitch, but also the market environment that make it possible for your business to be successful right now.

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If you've got those three things.

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You've got a really great starting point to talk about your business constantly.

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