199. The Deck Stands Alone feat. Liz Giorgi, Co-Founder & CEO of Soona

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Your pitch deck should be able to tell the story without voiceover. VCs are going to send it around externally and internally at a fund. Everyone needs to understand it without you presenting it.

About Soona
soona is a self-serve content creation platform and home of the virtual shoot. create high-quality photo and video content from anywhere.

About AVL Growth Partners
AVL Growth Partners, founded in 2009, is the leading fractional Finance and Accounting firm supporting organizations in pivoting from growth to scale. AVL brings an experienced team of CFOs, Controllers, and Accountants to your organization, delivering transparent, strategic actions for short and long-term success. Transform your financial approach affordably with AVL, supporting companies coast to coast - get to know AVL Growth Partners at avlgrowth.com. (Sponsored)

About SpringTime Ventures
SpringTime Ventures seeds high-growth startups in healthcare, fintech & insurtech, and logistics & supply chain. We look for founders with domain expertise, forging a path with a truly transformative technology. We only invest in software-based businesses in the USA. We bring a people-focused approach, work quickly, and reach conviction independently. Our initial check size is $600k. You can learn more about us and our approach.

Transcript

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Something I never ever want founders to forget is the importance of having a deck that can tell a story on its own.

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There are a lot of founders who think, Oh, well, my deck is always going to have voiceover or my deck is always going to be shared on my screen in my first meetings.

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No, your deck is a marketing material.

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Your deck is something that needs to be able to tell the story of your business, just as well as you are able to do.

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And sure it's not gonna be as dynamic, it's not gonna be as exciting, but that deck is something that the partner that you're working with in a fundraise is going to share with the rest of the fund.

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Something that your existing investors are going to distribute to potential new investors.

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And so it's got to do a lot of that workhorse effort of sharing the real meaning of the business before that first meeting.

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Never neglect the importance of that deck being complete.

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And never miss the step of sending that deck to a lot of different stakeholders to get a ton of feedback on it so that you know that blind eyes coming into it understand what the business is and the opportunity is.

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And you know that people who are very familiar with their business think that you're properly distilling the talking points that they would share about the business.

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And that your existing investors feel excited and empowered to send that deck.

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You need your existing investors to be ready to send that deck to everyone they know.

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And if they don't feel excited about it, something's missing.

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You want that deck to be really in tip top shape.

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