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Aug. 22, 2024

250. Get Intros, Set Meetings, Create a Tight Feedback Loop

250. Get Intros, Set Meetings, Create a Tight Feedback Loop

Text your thoughts directly to Rich.

Block out three weeks just for initial investor meetings to create a tight feedback loop. Put all of your focus into getting as many meetings as possible in those weeks.

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With your pitch dialed in, and you may continue to refine this along the way, but you should have it 80% of the way dialed in, now you're ready to go out and get intros.

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As Abby Mercado from Rescripted said you need to go to the depths of your network.

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Find pathways into every single one of those venture funds.

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As you go out to book your meetings, you want to time block.

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Liz, and AJ also talked about this, about how they set out a specific period of time for investor meetings.

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They spent an entire week just building out those weeks of meetings.

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Set a time block and target filling up those weeks with your investor meetings.

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This creates a tight feedback loop.

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The more that you do this and iterate on this, the more that you give the pitch and answer the questions and send the follow-up materials, and have the next meeting.

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The shorter period of time that that all happens in the tighter, your feedback loop.

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This gets more people buzzing about.

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This will create some heat in the round.

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This is also where you want to double down on feedback.

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As much as you can gather feedback during those meetings.

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Ask good questions.

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Not enough founders ask questions in meetings.

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Most founders don't ask any questions beyond,"what's the next step in your process?" Ask questions about what they heard today that gives them pause.

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What did they think was a fit for them?

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What did they think wasn't a fit for them?

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Double down on that feedback and keep dialing in that pitch.

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You want to mix in the A-List into this process as well.

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In these tight feedback loops, as you're meeting with more and more investors, go after that A-List, get those intros.

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You don't want to wait too late because if one of them bites and loves what you're doing, you want to leverage that with every investor that you meet.

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Get that process started.

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Keep it focused.

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And ask questions.