Aug. 22, 2024

250. Get Intros, Set Meetings, Create a Tight Feedback Loop

250. Get Intros, Set Meetings, Create a Tight Feedback Loop
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Season 4

Text your thoughts directly to Rich.

Block out three weeks just for initial investor meetings to create a tight feedback loop. Put all of your focus into getting as many meetings as possible in those weeks.

About AVL Growth Partners
AVL Growth Partners, founded in 2009, is the leading fractional Finance and Accounting firm supporting organizations in pivoting from growth to scale. AVL brings an experienced team of CFOs, Controllers, and Accountants to your organization, delivering transparent, strategic actions for short and long-term success. Transform your financial approach affordably with AVL, supporting companies coast to coast - get to know AVL Growth Partners at avlgrowth.com. (Sponsored)

About SpringTime Ventures
SpringTime Ventures seeds high-growth startups in healthcare, fintech & insurtech, and logistics & supply chain. We look for founders with domain expertise, forging a path with a truly transformative technology. We only invest in software-based businesses in the USA. We bring a people-focused approach, work quickly, and reach conviction independently. Our initial check size is $600k. You can learn more about us and our approach.     

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With your pitch dialed in, and you may continue to refine this along the way, but you should have it 80% of the way dialed in, now you're ready to go out and get intros.

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As Abby Mercado from Rescripted said you need to go to the depths of your network.

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Find pathways into every single one of those venture funds.

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As you go out to book your meetings, you want to time block.

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Liz, and AJ also talked about this, about how they set out a specific period of time for investor meetings.

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They spent an entire week just building out those weeks of meetings.

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Set a time block and target filling up those weeks with your investor meetings.

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This creates a tight feedback loop.

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The more that you do this and iterate on this, the more that you give the pitch and answer the questions and send the follow-up materials, and have the next meeting.

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The shorter period of time that that all happens in the tighter, your feedback loop.

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This gets more people buzzing about.

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This will create some heat in the round.

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This is also where you want to double down on feedback.

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As much as you can gather feedback during those meetings.

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Ask good questions.

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Not enough founders ask questions in meetings.

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Most founders don't ask any questions beyond,"what's the next step in your process?" Ask questions about what they heard today that gives them pause.

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What did they think was a fit for them?

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What did they think wasn't a fit for them?

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Double down on that feedback and keep dialing in that pitch.

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You want to mix in the A-List into this process as well.

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In these tight feedback loops, as you're meeting with more and more investors, go after that A-List, get those intros.

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You don't want to wait too late because if one of them bites and loves what you're doing, you want to leverage that with every investor that you meet.

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Get that process started.

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Keep it focused.

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And ask questions.